Cannabis: Build Your Cannabis Brand CEXTN45-202340

Apr 24, 2023 - May 22, 2023

4/24-5/22/2023*, Monday, 5:30-7:30pm Engagement lab 7:30pm-8:30pm

Instructor Bianca Starr

Launching and marketing a brand in the complex, highly regulated, and rapidly changing cannabis industry can be daunting. Come learn how to get started as City Extension provides a practical guide to the fast-growing cannabis marketplace. Industry leaders will lead strategic discussions on the challenges and opportunities and provide tips that you can immediately use to conduct market research, position a brand, leverage social media in an increasingly crowded field. 5 sessions.

Instructor Bio: Bianca Starr is a hard working creative professional with over 15 years experience in the events industry, including public relations, corporate and ownership positions in event management and marketing; focused on quality events in corporate, nightlife and fashion industries; produced events at New York Stock Exchange and served as Global Events Manager for E*TRADE Financial; produced Superbowl marketing press tour. Most recent experience includes cannabis events, fashion event production, content creation and stylist and creative coordinator for musicians, artists, promoters, and club owners.

Workshops are taught online through Zoom and Canvas. Students will need a computer or smart phone with webcam and microphone, internet and web streaming capacity, and the Zoom application installed to their device.

*If you are a public employee (government agency, school district, etc) please reach out for special discount opportunities.*

Full course description