Full course description
Mondays, 3/7/2022-4/11/2022, 5:30-8:30pm
Instructor Bianca Starr
Launching and marketing a brand in the complex, highly regulated, and rapidly changing cannabis industry can be daunting. Come learn how to get started as City Extension provides a practical guide to the fast-growing cannabis marketplace. Industry leaders will lead strategic discussions on the challenges and opportunities and provide tips that you can immediately use to conduct market research, position a brand, leverage social media in an increasingly crowded field. 5 sessions.
Instructor Bio: Bianca Starr is a hard working creative professional with over 15 years experience in the events industry, including public relations, corporate and ownership positions in event management and marketing; focused on quality events in corporate, nightlife and fashion industries; produced events at New York Stock Exchange and served as Global Events Manager for E*TRADE Financial; produced Superbowl marketing press tour. Most recent experience includes cannabis events, fashion event production, content creation and stylist and creative coordinator for musicians, artists, promoters, and club owners.