Full course description
Tuesdays 11:30-1:30pm; Thursdays, 12:00pm-1:00pm
Instructor: Tyese Cooper
Join author and educator Tyese Cooper for a fresh perspective on your Creative Business Journey! With an MBA, design training and 15 years in sales, marketing and consumer products for Fortune 500 companies, Tyese will lead you in creating an effective 10 page personal business guidebook for a happy business on your own terms. Put away the boring business plan and dive into unique ways to crystallize an idea and discover your next steps to make it happen.
We will examine the power of words, empowering questions and how they inform our road-map to success, with time dedicated to feedback and critique. We will look at case studies from independent creatives tackling issues like self-doubt, funding and accountability that often play out in entrepreneurial journeys. Collaboration will be encouraged.
This is a beginning level workshop combining live sessions, videos and one-on-one engagement labs and is geared towards students who are ready to think in new perspectives to structure their ideas!
Workshops are taught online through Zoom and Canvas. Students will need a computer or smart phone with webcam and microphone, internet and web streaming capacity, and the Zoom application installed to their device.
Come with an open mind, curiosity, lots of paper, a pencil, colored highlighters
Tyese Cooper teaches and writes about designing ideas and business planning through a lens of art and philosophy. Her career has spanned over 20 years, working for Fortune 500 companies and global retailers in fashion and consumer products, within senior management roles and founder of her own sustainable fashion brand based in Paris. She has lectured in business since 2016, creating curriculum on entrepreneurship, advertising and personal branding for Paris School of Economics and various companies like Audible and Airbnb. With masters training in business and design from Golden Gate University and the Academy of Art in San Francisco, she dedicates a part of her time mentoring and is currenting writing her first book on a self-designed technique, The Owl and Genie¬© Approach.